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Asset Details Page

Click on any asset to view its details page, which shows:
  • Preview - The generated image
  • Base Name - Identifier for WordPress matching
  • Asset Type - City, State, or Sitewide
  • Created Date - When it was generated
  • Target Location - City/state this variant is for
  • Analytics - View counts and engagement

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Understanding Base Name

base_name is critical for WordPress image swapping!
The base_name is how the WordPress plugin knows which localized image to show. It must match your WordPress image filename.

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How It Works

WordPress ImageLocalizer base_nameResult
hero.jpghero✅ Matches - swaps correctly
hero.jpgbanner❌ No match - original shows
my-banner.webpmy-banner✅ Matches - swaps correctly

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When base_name is Set Automatically

  • ✅ Images synced from WordPress
  • ✅ Images generated using a synced reference

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When You Must Set It Manually

  • ❌ Images generated without a reference
  • ❌ Images uploaded manually (not from WP)

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Setting or Changing base_name

1

Open asset details

Click on the asset in your Assets list
2

Find Base Name field

Look for “Base Name” in the details panel
3

Enter the matching name

Type the filename (without extension) of your WordPress imageExample: If your WP image is storefront.jpg, enter storefront
4

Save

Click Save or the checkmark

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base_name Rules

  • ✅ Letters, numbers, hyphens allowed
  • ❌ No spaces
  • ❌ No special characters
  • ❌ Must be unique within your website

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Asset Analytics

On the details page, you can also see:
  • Total views - How many times this asset was displayed
  • Views by city - Breakdown by visitor location
  • Performance - Compared to other assets

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Next Steps

Asset Actions

Download, localize, and more

Image Swapping

Full guide to how matching works